Brand-B participated in the ‘BISS 2018’ held at Exhibition Hall 1 of the BEXCO main building for 3 days between October 4th(Thurs) and October 6th(Sat), and showcased their kids shoe brand, ‘Rarago’s, eco-friendly, character rain boots.
Established in 2017, brand-B is a company that creates shoe brands. Their focus on shoe development over many years allows them to boast a better design, better wearability, and reasonable price compared to other shoes.
The main product introduced in this exhibition was brand-B’s ‘Rarago’ brand rain boots. Rarago is a brand that specializes in kids’ rain boots, and is built on brand-B’s technology and economical prices. Developed with ‘EVALIGHT’, which is made up of the environmentally friendly material, EVA(Ethylene Vinyl Acetate), is soft and comfortable enough to wear bare-feet. Having a standard of 80g on the base size 140, it is very light, but also equipped with anti-slipping and antibacterial properties, making them very suitable for children to wear on rainy days.
Rarago is a safe product that is KC certified, and the cute, patented characters draw much attention and popularity from its young consumers. Brand-B plans to expand its product line from just rain boots, and release summer slippers, raincoats, umbrella sets, and other various products in the future.
A brand-B spokesman has said, “Although we are making plans for exports, things are being delayed due to unit price issues that stem from being produced domestically,” and revealed that, “we have had meetings with many overseas buyers in this exhibition as well, and once this problem is solved, we will actively seek to expand into the overseas market”.
The ‘BISS 2018’ which was held in Busan, the center of the traditional shoe industry, is the only shoe exhibition in the nation, and one can see high-quality, functional shoes, raw materials, and shoe machines here. This exhibition has prepared various events such as the shoe brand fashion show, shoe biomechanics experience, and others, and offers a new vision for the footwear industry.