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Incheon Metropolitan City and Incheon Technopark (Incheon TP) held the “MUST GO IN KOREA Beauty 365” event at the Bio Industry Center on the 1st floor of Michuhol Tower, Songchun International City.
In this event, global influencers from Ubergizmo (USA), Geekazine (USA), Lecafedegeek (France), Yesky (China), Monsieur GRrr (France), Vietnamplus (Vietnam), AVING Russia and AVING Korea and 50 people from domestic and foreign beauty industry officials and 1-person media trainees from Incheon TP attended.
It has been selected as the most popular website in the United States. It is now translated into six languages and can be seen in 200 channels. Well known for its honest product reviews, it deals with diverse fields including technology, innovation and entertainment. And, it helps consumers select the right products by providing useful information including user interface, utility, price and competitiveness.
It is a website that makes video and newspaper articles in the topics of consumers, music, video and enterprise technology. Since 2018, it ran Geekazine LIVE on YouTube and Twitch Live streaming channel, providing the contents for 24 hours 365 days.
△ Le cafe du geek (France)
A high-tech information website born in 2012, it produces rich contents through diverse perspectives. It mainly makes contents that can be viewed in between commuting and resting. It especially focuses on providing information on startups.
The event included Incheon TP Beauty 365, demonstration of cosmetics and advanced beauty device in Incheon area, Q&A session for 1-person media students, and networking with the Korean and global beauty industry officials. Elivision,
Mineral Bio and Best Solution introduced the smart mirror Miravo, King Cushion and Device Cosmetic, respectively.
△Elivision’s beauty shop exclusive smart mirror MIRAVO
Elivision is Korea’s 1st-gen digital signage company with 25 years of history. It sells DID (Digital Information Display) products like multi vision, unmanned kiosk, monitor for advertisement and 200 types of products. It develops, produces and sells the products independently.
Miravo is a smart mirror brand exclusively for beauty shops that was launched in October 2018. Miravo’s hardware looks like a common square-shaped mirror, but is a display product equipped with IT technology. It has touch smart mirror, web cam, scalp diagnosis device and card payment device, and all of the function can be operated by touching the screen or using the air mouse.
Also, the software has useful features and diverse contents that provides pleasure and convenience to the customers for taking selfies, watching videos, shopping, suggesting hairstyle, scalp diagnosis, and making card payments.
△ Mineral Bio’s King Cushion
Also known as Miba Mineral King Cushion, this ion calcium foundation double cushion consists of shade no. 21 and 23. This triple-action specially-formulated cosmetic product helps to whiten, reduce wrinkles and block UVA rays with SPF50+/PA+++.
The official of the company said, “This product is jumbo-sized with big mirrors, content amount and puff, so the users can put on makeup quickly and easily. He added, “Our king cushion that has been the hot issue among people covers the blemishes and pores naturally.”
The influencers who had seen the demo said it was a valuable experience to actually experience the strength of K-beauty, and promised be become an SNS friend of Beauty 365.
An official from Incheon TP said, “The beauty industry is one of Incheon’s eight major strategic industries and also the foundation industry. Through this event, we are greatly hoping for having our outstanding cosmetics and advanced beauty devices recognized globally.” He also added, “We also think this is a great opportunity for the 1-person media students with the dreams to become influencers to gain valuable experience.”
MUST GO IN KOREA is a program designed for the foreign media and YouTubers to visit Korea’s major hotspots, made with the objective to promote the products from Incheon’s beauty companies and beauty 365, the sales base of the beauty products with the cooperation from the organizers.