Blue Peach (CEO Kang Hye-in) participated in the 19th Busan International Shoe Show (BISS 2019) held at BEXCO 1 for three days from Oct 31 (Thu) to Nov 2 (Sat) and showcased comfortable sneakers.
Blue Peach offers trendy yet differentiated product at an affordable price with Lauren Kang, a designer with passion and consideration for shoes, and other professionals with long experience by communicating with consumers and one-stop system of handling the entire process of design, production, and sales.
Blue Peach also exhibited CRAZY FLY, MARSH MALLOW, FLY AWAY, and SOFT DOUBLE CUSHION. Crazy Fly is clunky ugly shoes with hip sentimentality. Overall, with clunky yet wide outsole, it boasts excellent cushion. Marsh Mallow provides a special fit with a thick outsole with an unbalanced design and outdoor details. FLY AWAY is made of waterproof materials, and the basic design allows a variety of styling, whether classic or casual, depending on the outfit.
Blue Peach has the motto that shoes that are just pretty cannot be remembered for a long time. Since Blue Peach didn’t have the offline distribution network at first, it went wherever it could sell and promote the shoes. It has thought of the design and comfort, and this has resulted in good reviews from the customers. Blue Peach has expressed its ambition to make good shoes that can be remembered for a long time.
BISS 2019 is the only footwear exhibition in Korea held in Busan, the center of traditional footwear industry, and where high-quality and functional shoes, raw materials and shoe machines are gathered in one place. In this exhibition, various events such as shoe brand fashion show and shoe biomechanics experience show are prepared, and the vision of the shoe industry is presented.