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The beverage with the makgeolli taste without the alcohol is released.
Suble Suble participated in 2019 COEX Food Week held Nov 20-23 to introduce the non-alcohol makgeolli-tasting beverage Suble Suble 0.5.
Suble Suble 0.5 is a refreshing, non-alcoholic makgeolli-flavored beverage made with 100% Korean rice and malt. Since the alcohol content is 0.5% which is less than 1%, it is classified as non-alcoholic beverage.
CEO Hong Myung-ja said, “Suble is an old name for alcohol and also the onomatopoeia of how the rice malt is being fermented. Suble Suble 0.5 is the product that reflects the changing alcohol consumption trend.” It reflects the situation where more women are drinking whereas the frequency and strength of alcohol is decreasing.
It is perfect for people who want to quit drinking, who have low alcohol tolerance, and who are in the situation where it is not suitable to drink alcohol due to health, exercise, or driving. It is popular among the female customers in their 20s and 30s.
Hong said, “I came here to let people experience the product that has never been seen before.”
2019 COEX Food Week, organized by COEX and sponsored by the MAFRA, RDA, Seoul Metropolitan Government, KFRI, Korea Agency of HACCP, and Korea Health Supplements Association, is participated by 1,000 companies taking 1,800 booths, having 60,000 participants. In addition to the exhibition, various programs such as IR pitching contests, investment consultations, global media promotion, domestic and overseas YouTube video interviews, networking parties, and media selection awards were prepared.
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