The Consumer Technology Association (CTA)® today announced that Linda Yaccarino, Chairman of Advertising and Partnerships at NBCUniversal, will deliver a keynote address at CES® 2020. Yaccarino will lead a panel discussion examining the Future of Entertainment through the lens of Content, Technology, and Partnerships with special guests including Terry Crews, Ester Dean, Kate del Castillo, Mandy Moore, and Natalie Morales. The keynote will take place on Wednesday, Jan. 8 at 4 PM at the Park Theater at the Park MGM Hotel in Las Vegas, NV.
NBCUniversal joins the CES stage with the keynote titled, “If TV Was Invented Today: NBCUniversal Reimagines the Future of Entertainment.” Alongside Yaccarino, this multi-talented group of artists will discuss the future of media and entertainment across video, music, live events and more.
NBCUniversal and other leading companies in the marketing, entertainment and media industries are utilizing tech to transform the future of their sector. In addition to the keynote, NBCUniversal has a presence at C Space, which has grown into a new conference area at the Aria covering four floors and hosts more than 33,000 marketing, advertising and entertainment professionals. C Space is now the immersive home for these pioneering leaders to discover disruptive tech trends impacting content consumption, advertising mediums and consumer behavior.
“Entertainment and technology are intertwined more than ever before, with tech innovation providing new pathways for content creation and consumption,” said Karen Chupka, EVP, CES. “NBCUniversal is at the forefront of the content revolution and we are excited to welcome Linda Yaccarino to the CES keynote stage to hear her vision for the future of entertainment.”
As Chairman of Advertising and Partnerships at NBCUniversal, Yaccarino oversees all premium video monetization across broadcast, cable, and digital; advanced advertising technology; insights and measurement; and business marketing and strategy.
Yaccarino joins other confirmed CES keynote speakers, including Samsung President and CEO of Consumer Electronics Division Mr. Hyun-Suk Kim; Daimler Chairman Ola Källenius; Delta Air Lines CEO Ed Bastian and Quibi CEO Meg Whitman and Founder Jeffrey Katzenberg.