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LinkOptics walked on a solid road in the optical communication business until the late 90s, but fell into a recession in the 2000s. President Choi Yong-won of LinkOptics thought hard and came up with the integration of the artificial light source technology that was used in the existing mining industry into the medical business.
Funding for R&D then became an issue. That’s when he found out about the business conversion support project run by KOSMES, and he received support of 400 million won from 2017 to 2018. CEO Choi looked back in retrospect and said, “We would not have made it to through the pilot testing that cost 50 million won per product if it weren’t for KOSMES. Thanks to the support from the government, we were able to develop eight products in two years.”
LinkOptics which participated in MIK Hot Spot (Made in Korea Online Exhibition) Gwangju/Jeonnam, hopes to meet buyers and investors. AVING News, the host of the online exhibition, met CEO Choi Yong-won from LinkOptics for the interview.
Tell us about LinkOptics’ competitiveness.
In the field of optical medicine, LinkOptics gained a competitive edge by acquiring more clinical data than any other companies in Korea, and our Low Level Laser Therapy (LLLT) were certified by MFDS for whitening and regenerative effects. This year, we have released beauty products made with a wide range of medical clinical experience. Our small LED mask Luminiel is a wireless, flexible mask with lights connected to paper battery made by our advanced technology unparalleled by no one.
What are the special features of Luminiel?
It is a product that has been clinically tested in MFDS for skin improvement like anti-aging and acne, and also for removing vitiligo, bedsores, and pain. Also, it is thin and light by being wireless, making it stand out from other LED beauty devices that are heavy to carry. Users can feel freer by using this device. The LED density is high, making it more effective.
Online marketing is taking more roles these days due to the COVID-19 issue. Since the limitation on the offline activities is applied to the companies as well as the investors and buyers, many are looking for company information online. In this day and age, online convention has transformed itself from being an alternative to the main trend. In particular, it is expected that the “video” that delivers company information will play the role of a company’s “SFO (Store, Factory, Office)” at the final point of communication.
For this, the global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment on April 9, 365 days a year. Already, more than 90% of AVING’s main subscribers are clients of companies, such as buyers, consumers, and investors who search for specific products and company information. AVING News contents are surely ‘”SOF (Store, Office, Factory)” by itself, making it a very attractive exhibition hall in that sense.
AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens 365 days a year with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.
Based on the accumulated online and offline network, the MIK Hot Spot online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.