Tuesday, January 19, 2021
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[Pangyo Technovalley] STACKUP designs life products with special ideas

– Manufactures and sells “bottles” that become water bottles and lunchboxes

– Separable design enables clean washing and drying and efficient usage of space

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Due to the spread of COVID-19, the use of disposable products increased, raising concerns about waste disposal and environmental pollution. People purchase tumblers and bottles with environmental protection in mind, but as they are often difficult to wash and the usage is limited, they are mostly not used for long and set aside. There is a company that makes the effort to solve such problem by making idea life products.

STACKUP, the designer and manufacturer of customized life products, was established with the question “Can we make the life products that can be changed according to the different lifestyles of people?” Jang Eun-bi, the CEO of STACKUP, said, “There are products and services that already exist, but have gained new value by adding small ideas. If you add the characteristic of “STACK+CUSTOM” to the life products you encounter in daily life and change the product freely according to the user’s will, the most common thing can gain a completely new value.” Blockbottle is the life product made by integrating new concept.

All parts can be separated like Lego blocks, and they are completely compatible and can be assembled easily. It is a bottle and an airtight container which the usage can be changed from a bottle to a lunchbox. Especially with the separability, it cleans well and dries quickly. Also with the efficient space utilization, it is popular among young people as it is made of eco-friendly materials and comes in various colors. “Our product can be freely transformed to a small water bottle or a large water bottle. It is also customizable that can become a one-stack food container to three-stack lunchbox,” said Jang. She then added, “You can find separable bottles in the market, but they are made of different modules to become one set. Our product is the only one that can be used just by changing the modules.”

STACKUP is selling bottle series such as Blockbottle H (Healthy) and Blockbottle C, and the open-type eco-friendly silicone straws through online and offline channels. In last April, STACKUP launched a newly upgraded product through the crowdfunding site Wadiz. It is drawing good reviews in the market by releasing products through various collaborations with artists. Since then, it has strengthened its capabilities in the B2B market by conducting collaboration projects with Daewoo E&C, Jeongkwanjang, Promiz , and TWIN DERMA.

Jang said, “Since the establishment of the company, we have been conducting collaborative business in Korean market. As the interest from the overseas market towards our product is increasing, we are preparing to enter the overseas market.” STACKUP is currently preparing to develop markets in Japan and Taiwan by investment. Also in Europe and Russia, the company is planning to promote Blockbottle that is perfect for containing small quantity of food and dividing it by utilizing the food container food culture, observe the reaction from these countries, and then establish the marketing strategy.

About Pangyo’s support policy, Jang was very happy. She said, “Even though we are a manufacturing-based company, we are receiving a lot of support from Pangyo Technovalley as our eco-design and creative contents have been evaluated positively,” and ended the interview by saying, “Various programs to expand the network like accelerating programs and seminars are held often here, and this gives startups like our company courage.”

STACKUP is based in Pangyo. Pangyo Technovalley is the Asia Tech Hub where more than 1,200 companies in IT, CT, and BT sectors with innovative products and technologies are gathered. Located just south of the Seoul metropolitan area, easy transportation access and infrastructure provides the best environment for Korean companies to conduct businesses.

Various high-tech companies are located here, with more than 64 thousand full-time workers with a vast majority in their 20s and 30s. By industries, companies in the high-tech industry are made up of IT companies, content technology companies, biotechnology companies, and nanotechnology companies.

With the support from innovative companies with global capabilities like Kakao, NHN Entertainment, AhnLab, Krafton, NCSOFT, Nexon, and Hancom at hand, companies in Pangyo Technovalley made over 100 trillion in revenue this year. A 20% increase from last year, it is expected to become one of the best IT clusters in Korea in near future, along with advanced technology research institutes like Advanced Institute of Convergence Technology, KAIST, ETRI, and KETI working together to develop the relevant technologies further.

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