JnJ Company participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Local Economy Stimulating Project.
Seo Jeong-ho, CEO of W Skin Research Institute, said, “With the establishment of the W Skin Research Center, we have developed cosmetics focusing on efficacy and effectiveness. We are manufacturing various products such as cream and face wash. In the Korean market, sales grew 150% this year compared to last year despite the COVID-19 pandemic. We started exporting in January of last year, and now it is showing a growth of about five times compared to last year.”
He then said, “From 2021, we intend to accelerate overseas exports in full force. We have been focusing on Mongolia, Saudi Arabia, and Taiwan, and we are going to reach the US market in the future. We are on the way to receive the US FDA approval.”
The Local Economy Stimulating Project from Daegu, which supported companies participating in the MIK HOT SPOT (Made in Korea Online Exhibition), is running as a major national project for balanced national development. The Local Economy Stimulating Project had been running since last year to solve the industrial crisis and revitalize the industrial ecosystem.
Especially this year, to support SMEs in Daegu that are directly hit by COVID-19 and to overcome the local economic downturn, two areas (automotive parts, cosmetics, and food) in Daegu were additionally selected to receive 12 billion won of national expenditure for each project for two years. Daegu is expected to prepare 4.1 billion for the supplementary budget.
The global news network AVING News has begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year’ AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.
The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.