On August 23rd (Thurs), HI Medical revealed personal beauty equipment, ‘INUS’, which is equipped with 2MHz, high frequency equipment, ‘AXION’ and ‘HIFU’ technology, receiving much attention from European buyers, at the MIK 2018 Conference & Networking Party at the K Hotel in Yangjae.

The high frequency equipment, ‘AXION’, by HI Medical, which specializes in creating physiotherapy, sports rehabilitation, and beauty equipment with unique, patented technology, uses 2MHz high frequency which lowers the risk of electrical shock and burns. As it generates deep heat, it is possible to safely and effectively treat musculoskeletal pain, and it is receiving a lot of attention from people who work with physiotherapy clinics and sports rehabilitation centers.

The miniaturization of the ‘INUS’ and HIFU equipment helps people easily lift their face with their families, and the added RF cartridge allows for wireless charging, giving it even more functions.

HI Medical has continually participated not only in Korean markets, but also in exhibitions abroad, such as in ‘MEDICA, Arab Health, KIMES, CMEF, Cosmoprof’, to discover overseas buyers and establish dealerships and market their products. It plans to reveal itself in the fields of light energy based laser equipment, and 13MHz & Flexible Electrode based high frequency thermal cancer treatment.

HI Medical CEO Cheolhee Won said, “We are currently about to expand our business into the German market. We are in the process of receiving the license to sell, and we will release our product in the latter part of the year. We are also targeting Vietnam, Thailand, and Indonesia in South East Asia, through this exhibition. We see the main clients for the INUS model as women and even men in their 20’s who are interested in taking care of their skin, to people in their 40’s or 50’s.”

CEO Won also explained, “As the INUS model is planned to be sold at 70% of the price of competing models, we believe it possesses plenty of competitiveness in the market. More than anything, the good design, compact size, and wire charging function allows it to be used conveniently.”

Meanwhile, this event was hosted by global news network ‘Aving News’, a media partner of 100 exhibitions ever year and of MWC and IFA, one of the world’s top 3 IT/Tech/home appliances fair, and was jointly organized by Vietnam’s state-owned media Vietnam Plus, fandom-based video platform SEESO, China’s first IT portal YESKY, and influencer marketing platform ASIX.