On August 23rd (Thurs), Easy N Simple revealed hypoallergenic daily skincare brand ‘ASIS-TOBE’ which received much attention from overseas buyers at the MIK 2018 Conference & Networking Party at the K Hotel in Yangjae.
‘ASIS-TOBE’ leaves out unnecessary additives using hypoallergenic ingredients as a rule, and is working on developing skincare products to deal with fine dust, UV rays, and other external stimuli.
‘ASIS-TOBE’ has differentiated sales channels based on age group to emphasize characteristics, and the marketing approach has been received well by the consumers. It was able to enter the online market, pharmacies, and the 5 main department stores in Korea to form brand recognition and increase sales. It plans to emphasize the brand concept and characteristics to release products that reflect the needs of the clients and market trends.
Easy N Simple Supervisor Hemi Jin said, “We have participated in overseas exhibitions at least 2 times every year. We are currently in the last phase of our process to export to American and European buyers. We hope to target the young clients in Vietnam through this exhibition,” and revealed, “The LA exhibition we attended last week got us a lot of attention from buyers from the UK.”
Supervisor Jin said, “The ASIS-TOBE brand has people from their 20’s to 40’s as our main clientele, and is also popular with people abroad between their 40’s and 50’s,” and explained, “As a hypoallergenic product, people with sensitive skin can use our products without worrying, and makes it simple to manage.”
Meanwhile, this event was hosted by global news network ‘Aving News’, a media partner of 100 exhibitions ever year and of MWC and IFA, one of the world’s top 3 IT/Tech/home appliances fair, and was jointly organized by Vietnam’s state-owned media Vietnam Plus, fandom-based video platform SEESO, China’s first IT portal YESKY, and influencer marketing platform ASIX.