On August 23rd (Thurs), Foxtron received support from the Korean Health Industry Development Institute, and introduced the global total hair solution brand ‘Dr. Pelo’, at the MIK 2018 Conference & Networking Party at the K Hotel in Yangjae.
Dr. Pelo, which was showcased in this exhibition, introduced ‘Miracle Repair Treatment’, a hair loss product that has raised its tuber fleeceflower, houttuynia cordata, and other core extract content to 10%, unlike existing products that contain under 1~2%. Foxtron developed a hair product targeted towards people in their 20’s to 30’s who worry about hairloss, following the trend of the rising number of people suffering from hair loss and rising demand for hair loss prevention products.
Foxtron’s Dr. Pelo brand ‘Miracle Repair Treatment’ is a complex protein hair product that contains various kinds of patented herbal extracts which don’t induce itchy or dry scalps, and provides a solution for hair restoration, skin regeneration, and scalp health. Foxtron has done clinical trials on 50 hair loss patients for a year, and the effects of the product have been recognized, and they are making plans to export to the hot South East Asian region, where there are many people with thin hair and weak scalps, based on this verified technical skill.
Foxtron officials say, “Overseas markets don’t have brand bias, and allows the product to compete at an equal level with huge companies,” and revealed, “Dr. Pelo is relatively less known as a brand in Korea, and we plan to first get recognized abroad before we settle into Korea.”
He continued to say, “After being recognized abroad, it is Foxtron’s goal to lead the Korean hair product field,” and stated his goals of participating in MIK, saying, “We wish to make opportunities to have meetings with overseas distributors at MIK”.
Meanwhile, this event was hosted by global news network ‘Aving News’, a media partner of 100 exhibitions ever year and of MWC and IFA, one of the world’s top 3 IT/Tech/home appliances fair, and was jointly organized by Vietnam’s state-owned media Vietnam Plus, fandom-based video platform SEESO, China’s first IT portal YESKY, and influencer marketing platform ASIX.