BARCELONA, Spain (AVING Special Report on ‘MWC 2008’) — <Visual News> During Mobile World Congress 2008, Sony Ericsson unveiled the first own brand phone ‘XPERIA X1’ as well as six new models with the purpose of placing Sony at the forefront of mobile convergence.

(Picture: ‘XPERIA X1’ model)

[ Flagship Phone] premium smartphone ‘Xperia X1’

Sony Ericsson launched its own brand XPERIA representing its vision for a premium and energized communication experience with the announcement of the ‘XPERIA X1’ which further strengthens the overall Sony Ericsson brand.

The XPERIA X1 was designed to address the growing need for a premium, converged mobile experience. It combines a 3-inch clear wide VGA display and a full qwerty keyboard within a quality metal-finish body.

With Windows Mobile inside, the XPERIA X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favorite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA panel on the screen.

The Sony Ericsson XPERIA X1 will be available in selected markets from the second half of 2008.

(Picture: ‘C920’ model)

[Camera Phone] two high-performance additions to its popular Cybershot phone

Sony Ericsson announced two high-performance additions to its popular Cybershot phone range with the launch of the ‘C702’ and ‘C902’ models equipped with the latest camera technology.

With 10.5mm-thick slim body, the C902 Cybershot is a 5.0megapixel auto focus camera. The eight camera touch keys come to life and let you choose between camera modes, photo flash, face detection and auto focus, and more with just one touch without moving your finger from the shutter button.

(Picture: ‘C702’ model)

The 3.2M C702 Cybershot integrates GPS and a range of location-based imaging services that really add a new dimension to taking and managing your photos. When you take a picture, information about where you are in the world is automatically added to the image. If you are lost on your travels, Google Maps for Mobile locates and guides you to where you want to go, enabling you to roam free with confidence.

(Picture: ‘W980’ model)

[Music Phone] 8GB premium Walkman phone ‘W980’

Sony Ericsson revealed the W980, a Walkman phone that promises to get the most out of your music with its unique audio enhancing technology. Adopting 2.2-inch LCD with 240 x 320 resolution and 3.2M camera, the W980 Walkman phone has a built-in FM transmitter. Equipped with 8GB built-in memory, it can store up to 8,000 songs.

(Picture: ‘G700’ model)

[Smart Phone] two compact smart phones adopting touch screen

Sony Ericsson launched a new-generation touchscreen organizers ‘G700’ and ‘G900’ during Mobile World Congress 2008.

Adopting a 2.4-inch display with unique single touch control menu and 3.2M camera, the G700 supports touch controlled notes application to write and draw memos.

(Picture: ‘G900’ model)

The G900 has all the functions of the G700 with the added features of a unique new 5M touch auto focus camera, touch photo album and editor.

Both are UMTS 2100 and GSM/GPRS 900/1800/1900 phones that will be available in selected markets from Q2 2008.

(Picture: ‘Z770’ model)

[Internet Phone]an elegant clamshell-type HSDPA phone ‘Z770’

Sony Ericsson announced the launch of its new Z770, an elegant clamshell phone optimized for the web and benefiting from HSDPA data speeds.

Adopting a 2.2-inch display with 240 x 320 resolution, it is designed to make it straightforward to surf the web or receive the latest news, and the ‘email set-up wizard’ makes it simple to access your inbox. The Z770 can also be connected directly to a laptop(via USB cable) and can be used as a modem.

(Picture: HSPA ExpressCard)

[High-speed Communication] HSPA ExpressCard with built-in GPS receiver

Sony-Ericsson presented its first mobile internet cards ‘EC400’ and ‘EC400g’ with built-in GPS receiver to provide up to 7.2Mbps downstream in peak conditions as well as up to 2Mbps for uploads.

(Picture: Bluetooth watch)

[Novelty Accessory] Bluetooth watch and pouch-shaped speaker

Sony Ericsson displayed its Bluetooth watch ‘MBW-150’ which enables users to control their calls and music volume from the watch. The MBW-150 features OLED display showing who is calling and which track is playing.

(Picture: pouch-shaped speaker)

Sony Ericsson presented its pouch-shaped speaker ‘Active Speaker(model: MAS-100)’ featuring waterproof function.