BARCELONA, Spain (AVING Special Report on ‘MWC 2008’) — <Visual News> The world’s third-largest cell phone maker, Motorola announced it is “fully committed” to its mobile phone business and its strategic review is aimed at bringing about a “product-led” recovery for the loss-making division.
Greg Brown, CEO of Motorola, said at a reception during MWC2008 “Motorola is fully committed to the mobile devices business and I am fully committed to mobile devices.”
According to the Reuters, analysts value the phone unit at between $9 billion and $12 billion, and spinning off the phone unit could attract focused investors willing to pay a premium. Also, it reported “Motorola would have to be committed to the phone unit whether it meant selling it off or keeping it within the company” by quoting from Yankee Group cell phone analyst John Jackson.
(Picture: ‘Z10’ model)
‘MOTO Z10’ featuring mobile film studio
Motorola showcased its pocket-sized mobile phone ‘MOTO Z10’ during MWC 2008, which features mobile film studio. This stylish kick slider makes it easy to capture high-quality video, edit clips, create transitions between scenes and add title slides and a soundtrack.
In addition to creating videos, the MOTO Z10 features great media playback capabilities. With a crystal-clear 2.2-inch QVGA screen that displays video at 30 frames per second in millions of colors, consumers can watch their own films or downloaded content. The external storage slot will support an external memory card with up to 32GB of capacity, when available.
MOTO Z10 also takes great pictures. One press of the dedicated camera key launches the 3.2 mega-pixel camera in only 1.5 seconds. With 3.5G HSDPA, GSM/GPRS/EDGE, and Symbian/UIQ software, MOTO Z10 represents the next generation of mobile device technology for on-the-go content consumers and creators.
(Picture: ‘E8’ model)
‘E8’ adopting a virtual numbered keypad
Motorola exhibited its mobile device ‘ROKR E8’ adopting a virtual numbered keypad on the front surface. With one press of the virtual music key, the phone keypad disappears and control keys for the music player appear in its place.
Using breakthrough ModeShift technology from Motorola, the quad-band GPRS/EDGE device presents users with only the controls they need, at the time they need them, instantly transforming from music player to phone with the touch of a button.
ROKR E8 also marks the debut of the new FastScroll navigaton wheel from Motorola, a variable-speed touch control that lets consumers easily scroll through all of the content stored on the device. With a gentle slide of the thumb, the wheel quickly scrolls through your music, contacts, calendar, or multimedia content. Information is easily viewed on the landscape 2-inch QVGA display.
(Picture: ‘RAZR2 V8 Special Edition’ model)
‘RAZR2 V8 Special Edition’ adorned with 24K gold
Motorola unveiled its luxury handset ‘RAZR2 V8 Special Edition’ during MWC 2008, which is adorned with 18K and 24K gold as well as snake pattern leather.
The 12.05mm-thick RAZR2 is equipped with dual-display including 2.2-inch display with 240 x 320 resolution and 2-inch external display. Running on Linux OS, it features 2GB memory, 2M camera, Bluetooth connectivity and USB 2.0.
(Picture: ‘H12’ model)
high-priced diamond Bluetooth handset
Motorola displayed its diamond Bluetooth handset ‘MOTOPURE H12’ during MWC 2008, which is adorned with 18k gold and over 184 s. Consumers can choose one between white gold and gold, and options of diamond’s color(white, pink or black).
Suggested price is 7,400,000(KRW) for basic model and 16,100,000(KRW) for high-end model.