Advanstar announced that DreamWorks Animation is confirmed to exhibit at this year’s Brand Licensing Europe, Advanstar’s annual licensing exhibition, which takes place from the 16th – 18th October 2012 at London’s Olympia.

“We are delighted to be exhibiting at Brand Licensing Europe and are excited to extend our reach throughout the international marketplace. Our current film slate, led by 2013’s Turbo lends itself to merchandising opportunity across all categories” says Sheila Clarke, DreamWorks Animation’s Head of International Consumer Products. “Our films and characters resonate with a worldwide audience and the goal is to extend that experience beyond the movie theatre and into the home.”

DreamWorks Animation joins over 250 leading brand owners, showcasing over 2,200 of the latest brands, characters and images.

Brand Licensing Europe is attended by the most senior people in the licensing industry and is a must attend in the licensing calendar, bringing the world of licensing together under one roof.

To register for free visit http://www.brandlicensing.eu. Follow on Twitter for the latest show news and updates@bleurope.