Coors Light has partnered with award winning urban Latin music superstars Wisin & Yandel. The duo holds 21 Platinum Album Awards and eight Gold Album Awards across the United States and Latin America.
The World’s Most Refreshing Beer will refresh legal-drinking-age consumers while Wisin & Yandel turn up the heat with the summer program, “Coors Light Refreshes Your Summer.”
Wisin & Yandel will be featured on Coors Light point-of-sale materials as well as in digital media and at appearances at select retail outlets. The duo will also appear in Coors Light radio and outdoor advertising.