Siero Cosmetics (CEO Kim Sung-Min, www.sierocosmetic.com) participated in ’14th 2016 Beauty Expo Korea’ held at COEX C Hall, Seoul from November 25th to 27th, introducing the Labbra Oil Tint.

Siero, a contemporary brand that means “serum” in Italian, provides make-up solutions for every skin care person while providing the motto of incorporating serum ingredients in all products including color.



Best-selling products include Labbra Oil Tint, Co-aqua cushion foundation, Tyrian red cushion, Double Co-aqua cushion, etc.

It is a long-lasting tint containing essential oil that completes long-lasting color, excellent glossiness and strong moisturizing power. It features long-lasting bright colors as if putting on a top coat.



The Co-aqua cushion foundation is a product that adds moisture to the bomb cushion and has UV protection, wrinkle and whitening effects. Absolute ratio of Co-aqua foundation and moisture essence can maintain moistness and coverage without skin care. Light hydration and light adhesion make it possible to express natural glowing radiant skin instead of artificial thick makeup, and naturally cover speckled skin tone.

Meanwhile, 2016 Beauty Expo Korea is an international exhibition certified by the Ministry of Commerce, Industry and Energy. It is held in the second half of every year to inform cosmetics and beauty industry, which is the center of Korean Wave, overseas. More than 1,200 foreign buyers from about 40 countries will visit this exhibition.

→ Go to ‘2016 Beauty Expo Korea’ News Special Page