Melephant(CEO Park Jae-Hwan)’s ‘SeeSo’ is a fandom based artis growth platform. It supports new and underground artists to tell about itself by making fandom and supports to grow. If she/he is a fan of the artist, anyone can upload the image and can communicate to each other and also, the artist can get practical support for creative activity through sponsorship of the fans.


The following is questions and answers of Melephant, CEO Park Jae-Hwan.

Please introduce about ‘SeeSo’.

A: Started by the social video service in 2014, SeeSo has evolved into fandom based artist growth platform. Since its launch in early last year, which is 2016, for 6 months it has gathered more than 35,000 fans and is progressing the service currently. Through the process of communication and uploading performance images and introductions directly by the artists and fans, it can be seen as crowd type star excavating service as it is a service for the fans to excavate an artist and make the artist into a star.

What is special about SeeSo.

A: First, Machine Learning based contents recommendation algorithm has been applied. Fans can excavate artists and artists can create new sponsorships through the process of automatic recommendation which for fans to new artists and for artist to new fans. Second, the point that it is a new type service which the fans directly sponsor and grow artists. Unlike former crowd funding process, with simple few touches it enables various sponsorships to artists from one cup of coffee, chicken, movie, beer, training room fee, to the performance fee and much more.


Q. The status of present artists and fandoms.

A. Currently, about 500 Indie Artists are registered and the number of musician performance videos uploaded directly by the fans is more than 13,000.

Q. What are you plans from now on.

A. Until the end of this year, we aim to expand the number of registered artists from 500 to 3,000 and the number of fandoms from 30,000 to 100,000. Also, along with the English version release, we are preparing to settle down as a new crowd type star excavating service platform in Southeast Asian, North American and European market.