KITA holds Pharmaceuticals and Cosmetics Week Non-face-to-face Video Conference and Overseas Marketing Strategy Seminar

– Consulting with 25 buyers from 14 countries… To provide support for vitalization of the Korean exhibition industry

– Sixty-nine Korean companies participated, 96 export consultations took place

– Export marketing strategy seminars on EU beauty market entry strategy and export contract legal advice took place

Pharmaceuticals and Cosmetics Week Non-face-to-face Video Conference in the KINTEX video conference room | Photo by AVING News

Korea International Trade Association (Chairman Christopher Koo) announced that it will hold Pharmaceuticals and Cosmetics Week Non-face-to-face Video Conference and Overseas Marketing Strategy Seminar at KINTEX, Ilsan for two days, May 26 and 27.

This event is in its second run after last year, to stimulate Korea’s exhibition industry and support the export marketing for the exhibitors. Twenty-five buyers from 14 countries participated to meet 69 Korean companies. There were 96 meetings.

Global buyers who participated in the conference showed high interest in non-face-to-face matching with Korean pharmaceutical and cosmetic companies under the influence of the globally popular K-Beauty. A large number of buyers with buying power like WesTrac, the world’s largest construction equipment distributors in Australia, Ambica, one of top 10 pharmaceutical companies in the Philippines, and Nichrome, the next-gen packaging company that is the first milk packaging machine developer in India.

Suryabhan Awari, the Team Leader of Nichrome, said, “Korean companies have secured competitiveness through technology and brand image. We look forward to strategic alliances with Korean companies that will enter the Indian market.”

Scene from Overseas Marketing Strategy Seminar | Photo by AVING News

Kim Hyun-cheol, the Head of the Global Marketing Division of KITA, said, “The beauty industry, such as cosmetics, is the industry that has a unique feature that small and medium-sized businesses can easily participate in the market. I will not spare any support so that our SMEs can use the rapid growth of non-face-to-face export marketing and online distribution channels.”

Along with the video conference, KITA also held sessions on “Practical Export Marketing for Cosmetics SMES,” “Latest Marketing Trend and Entrance Strategy in the New Northern Cosmetics Market,” “EU Beauty Market Entrance Strategy” presented by an expert Brussels companies over video, and “Export Contract Legal Advice Cases” in the Pharmaceutical and Cosmetics Export Marketing Strategy Seminar in Major Countries, introducing marketing know-hows which companies seeking export should know.